Media-buying and advertising agencies are a worried lot. The last quarter was bad for them with overall advertising, across all media, dipping by 10-20 per cent.
Travel portals have started to tie-up with online shopping portals and offline retail outlets to jointly promote their value-added offers as shopping portals gather huge traffic around festival time. They reason it will help them tide over the current lean phase in the economy.
You can now download Akash Das photographs on your cell phone.
Channels register presence in cyberspace through their own social networking sites.
Companies lure users with prizes and gifts to get them generate content and ideas for brand promotion.
The concept is making a comeback with companies like Bajaj, Titan, Kingfisher, Nirma and Airtel using their old jingles enmeshed with new visuals.
Inflation is affecting consumer spending and advertisers say they will now spend only on media which gives them the highest measurable returns. TV, for instance, grabs the biggest ad pie due to its mass appeal and the ready availability of TRPs, used to assess its returns.
An Evalueserve study says that globally, the revenue from this sector is likely to grow from Rs 1,000 crore (Rs 10 billion) in 2006-07 to over Rs 8,000 crore (Rs 80 billion) by 2015.
Poor bandwidth availability and last-mile connectivity might have slowed the use of unified communications as a technology, but now it's emerging as a strategic tool with corporations for employee retention and going green. Corporations are encouraging the use of UC, helping them to curtail business travel. This, they believe, results in lowering carbon dioxide emission into the atmosphere.
The US slowdown coupled with rupee appreciation, talent crunch and rising salaries, and the 2010 sunset clause on tax holiday for IT firms, is putting knowledge process outsourcing firms in a bind.
More and more companies are opting for outsourcing data centres. Data centre operators are also called managed service providers (MSPs). These MSPs include Reliance Communications (RCom), Tata Consultancy Services (TCS), Bharti, Netcore, and Ctrl S. The biggest outsourcers are enterprises, banks and financial institutions. IT managers in the Asia-Pacific region rely on outsourcing data centre operations more than their peers.
JobStreet India, a sister portal of JobStreet 18 -- one of Asia's leading online recruitment companies -- has revamped its job site with a 'Smart Apply' feature.
Two of the country's top business houses -- the Anil Dhirubhai Ambani Group and the Subhash Chandra-controlled Essel Group -- have come together to set up gaming centres across the country. Groundwork for these centres will begin on April 1. Chandra's E-City Media has struck an alliance with Zapak Digital Entertainment to this effect.Globally, gaming is one of the leading entertainment businesses with the industry size pegged at around $35 billion today.
Advertisers across product categories are using advergaming to push their brands
As high-speed Internet access invades the average household, digital publishing is evolving into big business.
The paradigm shift from focusing on high-end to low-end mobiles is as exciting as the launch of Tata Nano.
FXLab Studios has tied up with Yash Raj Films to develop an offline game based on Dhoom 2.
The sector is thriving on the back of mushrooming MNCs and malls.
New software to help shop through the cellphone
Big FM topped in Bangalore and Mumbai, and Mirchi in Delhi in terms of reach. Big FM identified with its name, emerging as the radio channel with widest reach, a big achievement in just one year. The channel boasts of having 34 stations.
© 2025 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances